The North Face

The North Face was founded in 1966 in San Francisco. Its name evokes the north side of the mountain, the coldest and most unforgiving side. However, its story began at the beach, in the North Beach district of San Francisco. Inspired by a team of hikers, this small shop specialized in mountaineering equipment was born.

With the enthusiasm it aroused, the small shop grew to become a recognized retailer of high-end equipment specialized in climbing and hiking. Two years later, the company moved and began the adventure of designing and manufacturing its own technical clothing and mountaineering equipment. Almost 10 years later, The North Face decided to diversify its products and explore the world of skiing, offering a wide range of technical clothing dedicated to snow sports. The following decades witnessed the growing development of this brand, which constantly redefined its offer by pushing the limits of innovation and technology.

For more than 50 years, The North Face has been offering an unparalleled selection of high-performance clothing, footwear and technical equipment. The company constantly pushes the boundaries of innovation, driven by the instinct of exploration that drives its passionate customer base. TNF takes great pride in the trust placed in them by the world's greatest climbers, skiers, snowboarders, trail runners and other courageous explorers. The North Face brand is superior quality equipment that allows you to push your own limits, taking on any challenges you set for yourself.

The North Face's primary mission has remained unchanged since 1966: to provide the best equipment for modern-day athletes and explorers, to preserve and enhance outdoor spaces, and to inspire exploration on a global scale.

Sports Experts offers you a wide range of The North Face products, from women’s, men’s and children’s clothing to a wide variety of shoes, bags and other equipment for your outdoor expeditions.